Buy Facebook; Don’t Buy the Hype.
This theory assumes that Facebook is just like any other web domain, that it’s just another website. However, dive even one level deeper—let alone into the multitudes of engagement layers currently in...
View ArticleNew Ideas: Wire Stone Labs and BDW BookLab
Wire Stone Labs explores new ideas, user experiences and technologies that have the potential to change the integrated marketing ecosystem at large. You can see these once-experimental technologies in...
View ArticleMarketing Automation: The Intersection of Customer Intimacy and Smart Data
When customers engage with your brand, those interactions need to feel personalized. Every brand’s marketing department wants to be more effective and efficient by leveraging marketing automation to...
View ArticleFive Ways Personas Can Improve Your Brand’s Marketing Performance.
Want to be customer centric? Create personas. Ratify these personas with your relevant groups and evangelize them throughout your organization. If your brand is developing new products and/or services,...
View ArticleAn Integrated Dashboard Approach to Digital Analytics Measurement.
Seduced by single source data As a nation, we are becoming increasingly conscious of our own health and well being. So why is it that we are neglecting the health of our business endeavors? Relying on...
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Quiz in Context: Making Developers Feel Super
Wire Stone created the Code Legion campaign to celebrate global developers by honoring the unique ways in which they shape our digital world. Working closely with Microsoft, we dug deep, researched,...
View ArticleConnecting the Dots: Bringing 30 Years of the Sundance Film Festival to Life
Working in partnership with Hewlett-Packard, a long-standing sponsor of the Sundance Film Festival, our objective was to design an interactive, multi-media display that invited the festival’s audience...
View ArticleI Fell from the Sky at 300 MPH.
I spent four days figuring out how to “dent the future” at a unique and powerful conference of the same name. Last week, in gorgeous Sun Valley, ID, I fell through the air next to a peregrine falcon at...
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